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editions by major contemporary artists
Rose Finn-Kelcey: It Rules

Rose Finn-Kelcey: It Rules

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Quick overview:

Edition of 50

Rose Finn-Kelcey worked closely with an electronics engineer to produce this small moving-message sign using green LED tiles specially fabricated for the piece in Taiwan; a continuous scrolling text of ‘Do its’, advocating that everything is permissible. The animated text is hijacked at intervals by familiar comic-strip exclamations: the voice of incredulity, impatience, irritation, affrontery, boredom and absolute inertia.

Whatever ‘it’ is, is never named, it is left to the viewer to decide. It Rules can be left running while you get on with your life.

SKU: rfk-it-rules Category: .

About the Edition

Rose Finn-Kelcey worked closely with an electronics engineer to produce this small moving-message sign using green LED tiles specially fabricated for the piece in Taiwan; a continuous scrolling text of ‘Do its’, advocating that everything is permissible. The animated text is hijacked at intervals by familiar comic-strip exclamations: the voice of incredulity, impatience, irritation, affrontery, boredom and absolute inertia.

Whatever ‘it’ is, is never named, it is left to the viewer to decide. It Rules can be left running while you get on with your life.

The work comes with batteries and a mains connection and can be wall-mounted, placed on a shelf or work as a badge.

Additional Information

Weight 0.45 kg
Dimensions 9.17 x 1.5 x 2.2 cm
Edition Size

50

Materials

Circuit board with green LEDs encased in vacuum-formed plastic; battery and mains connections

Date

2002

Rose Finn-Kelcey’s moving/animated messages in public places began with her Flag pieces in the 1970s and continues more recently with her customised vending machines dispensing LED prayers. Her four vending machines, “It Pays To Pray”, were shown outside the Millennium Dome in 2000.

She had a major solo exhibition at Milton Keynes Gallery in 2007. Her work was included in ‘Taking matters into our own hands’ at Richard Saltoun, London, 2013.

Her work is in the Welkunst Foundation, Bernard Starkman and the Arts Council of England collections.

A monograph of her work was published by Ridinghouse Books in 2013. Rose died in March 2014.

This information was last updated in 2016. For the most up to date information see www.rosefinnkelcey.com